Immersive Experience Lab
R&D stage for the creation of an innovation lab focused on creative immersive consumer experiences with own and licensed IP.
PETER CORBETT
Founder. CEO. Coach. Creative Technologist. Producer.
Within me there is a CEO, a coach, a technologist and a creative. There's an entrepreneur with $100m+ of deals under his belt. There's a consumer marketing expert who's won all the awards, worked with all the big brands and knows it doesn't matter. Then, there is a gardener, wilderness guide, experience producer, zen practitioner and trained spiritual caregiver who attends to the sick and dying through hospice volunteering. We contain multitudes.
Beyond the resume
I spent a decade building iStrategyLabs, a global digital agency, from zero to acquisition. And a 25,000 person tech community and 12,000 person tech festival along the way.
I know what it feels like to have the weight of 100+ employees on your shoulders. I know the thrill of winning $100m+ of deals with the Fortune 500. And I know the quiet loneliness and exhaustion of the marathon. After selling my company, I realized that the hardest part of leadership wasn't the strategy, it was managing one's internal landscape.
Today, I work with founders, CEOs and leaders in transition who are ready to leverage their drive into a more sustainable and joyful way of leading. I bring my experience as an entrepreneur, vast network, and my training in Zen, hospice, IFS, Gestalt and NLP to every conversation.
Biggest Hits
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Founded and scaled a digital experiential agency, exited to WPP
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Won 20 Cannes Lions for digital experiential campaigns and small agency of the year 2x
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Co-lead, co-produced PlayAlchemist at Burning Man with 20,000+ participants each year
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Founded DCWEEK festival, scaled to 12,000 attendees
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Founded DCTECH Meetup, scaled to 25,000 members, 1,000+ monthly attendees
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Founded Apps for Democracy, a global movement for civic tech in 50 countries
Client Experience
Peter has worked with 35 of the Fortune 500, multiple US and foreign goverment clients & NGOs on innovation, marketing and creative campaigns. He has provided pro-bono consulting to hundreds startups in 45 countries.
Current projects
What I'm looking for
Meaningful, synergistic connections, not surface-level networking. I'd like to meet people who are:
- Building or funding immersive experiences for consumer entertainment and transformation experiences.
- Working on AI-powered personalization in health, wellness, or coaching.
- Thought leaders at the intersection of conscious leadership, neuroscience, and innovation.
- Investors or strategic partners aligned with ethical tech and human flourishing.
What I can offer
- Deep experience in founder psychology, executive coaching, and organizational transformation.
- Strategic insight into brand, systems design, and experience architecture for all manner of products.
- Access to a growing ecosystem of leaders, practitioners, and investors.
- A creative and humanistic lens bridging Eastern contemplative practice and Western innovation.
Ideal match keywords
Get in touch
For anything else, just email peter at corbett dot vc or book a 60-minute exploration.